Over 95% of website users remain anonymous while browsing  

IT’S TIME TO STOP TREATING THEM ALL THE SAME

Fulcrum tracks every element of a user behavior’s to generate personalized experiences and enhanced marketing attribution reporting.

Fulcrum’s First-Party Collection Management System allows you to:

Collect and Score Behavioral Data
Collect every interaction on your website

Organize and Analyze Segments
Map every step in the customer journey
Score every user interaction based on intent
Organize users by: Interest, Referrer, Location, Device, etc.

Improve Marketing Efficiency
Personalize recommendations based on the users stage in the funnel
Generate custom attribution reports

Conversion Rates increase an average of 54% in the first 30 days

SOURCE?

SOURCE?

Here’s how it works…

STEP 1: Install Fulcrum’s Code Snippet

Collect First-Party Data
Add the Snippet to a site’s <HEAD> tag and collect First-Party Data immediately

  • Averages 10 minutes to place
  • Loads Asynchronously
  • Retain all data ownership
  • Option to upload additional data sources to enrich data

STEP 2: Fulcrum maps your site’s unique Conversion Funnel

Map & Analyze Segments
Organize unique customer profiles into actionable segments for personalization

  • Engagement Behavior
  • Psychgraphics
  • Demographics
  • Referrer and many more

STEP 3: Choose your Drawer Design

Need some copy here

STEP 4: Calls to Action

Fulcrum’s Recommendation AI Tool continually identifies and populates the CTA that is most likely to move the user to the next stage of the funnel.

drawer

Early Stage

  • First visit
  • No affinity
drawer

Middle Stage

  • First visit
  • One article read
  • One product view
drawer

Converting Stage

  • First visit
  • Newsletter sign-up
  • 2+ ATC

STEP 5: Drawer Metrics

WHY TRY FULCRUM?

Fulcrum does the heavy lifting — we only need 1 hour of your time to go live

We offer fully customizable Drawer designs to match your branding and messaging

Our Recommendation AI Tool is constantly evolving, eliminating the need for regular maintenance

Control which drawers are live, launch new campaigns and view performance indicators in one easy dashboard