Why Do I Need an Analytics Platform?
Fulcrum unlocks and activates your data for a better customer experience and increased revenue.
Your 1st party data is an asset, Fulcrum allows you to profit from this resource.
Fulcrum collects your company’s 1st party data and structures it in a simple way, providing a unified view of all your user data. With this single source view Fulcrum allows you to easily activate your data creating a contextual experience for each user that increases engagement and conversion.
With Fulcrum you can automatically manage the user journey providing the appropriate interaction across all channels.
Manage the User Journey
- Collect activity for all your individual users; every page visit, download, form fill, media watched…everything!
- Process data in real time that can be activated to provide a personalized experience regardless of the user’s identity status (known or anonymous).
- The data for each individual is stored and can be immediately activated to provide relevant and personalized experiences.
80% of customers are more likely to buy from a company that offers personalized experiences.
– Epsilon Marketing, 2017
What Can Fulcrum Do For Me?
How Fulcrum Acquires and Activates the Data
Fulcrum Connects to Your Data Sources
- Web & App Data
- CRM Data
- Custom Data
Fulcrum Collects and Processes Data
- Segment Users
- Journey Mapping
- A/B Testing
- User Personalization
Fulcrum Activates Data Across All Channels
- On Page Personalization
- Custom Ad Segments
- Custom Email Campaigns