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Navigate the Ever-changing World of User Data

by Lindsay Freeman | Oct 7, 2022 | Data, First-Party Cookies, Personalization, Third-Party Cookies

Our Favorite Four-letter Word

by Lindsay Freeman | Sep 11, 2022 | Data, First-Party Cookies, Third-Party Cookies

Kicking the Cookie Can down the road

by Lindsay Freeman | Aug 10, 2022 | Data, First-Party Cookies, Third-Party Cookies

Facebook and Third-Party Cookies

by Fulcrum SaaS | Feb 23, 2022 | Customer Data Platforms, Third-Party Cookies

The Elephant in the Room On February 2nd, Meta (formerly known as Facebook) had its fourth quarter earnings call. Meta beat its revenue estimate and just missed its earnings per share by 7%, yet the stock took a 25% hit, wiping out about $232B of market value. What’s...

Customer Personalization

by Fulcrum SaaS | Dec 15, 2021 | Churn, Customer Data Platforms, Customer Retention, Personalization, Third-Party Cookies

Data is King — Don’t be Left Behind With the explosion of “accept cookie” banners, privacy has never been so noticeable to consumers as it is today. As a leader in Customer Data Personalization, Fulcrum gathers first-party customer data to help companies make better...

User Journeys

by Fulcrum SaaS | Nov 17, 2021 | Customer Data Platforms, Personalization, Third-Party Cookies, User Journey

Manage user journeys in the moment Organizations that are the best in managing their clients’ user journeys do so because they use real-time data collection processes and connect with their marketing channels to provide a relevant and timely user experience. This...
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Recent Posts

  • Give the Gift of Personalization to your Customers
  • Navigate the Ever-changing World of User Data
  • Our Favorite Four-letter Word
  • Kicking the Cookie Can down the road
  • Your customers are talking, but are you listening?

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