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The Fulcrum Customer Data Personalization platform simplifies and automates all aspects of customer personalization for modern digital engagement. It captures customer data in real-time and provides visibility on behavior, intent, touch points and interactions.
Using AI, Fulcrum automates workflows so organizations can serve their customers dynamic content, calls-to-action and personalized messaging to increase conversion rates, reduce bounce rates and improve user experience.
Below are examples of practical applications for Fulcrum as well as company articles and industry reports highlighting where we can help your business navigate the new data landscape.
71% of consumers expect personalized interactions.
76% are frustrated when they don’t happen.
McKinsey
Next in Personalization 2021 Report
Case Studies
Articles
- How Personalization Delivers Significant ROI
- As Third Party Cookies Near The End, First Party Data Rises To The Top
- First Party Data is an Asset, Here’s How to Treat it Like One
- Why Your Company Needs to be Using Customer Data
- Why Customer Data Platforms are on the Rise
- Why First Party Data is Critical to Your Marketing Efforts
- The Importance of Customer Journey Mapping
