First purchase
Convert more visitors
Personalize the user experience in real time for first time visitors, keep them engaged.
See how →Managed behavioral personalization
If you're not personalizing your site, you're leaking revenue.
Every click, product search and product view provides valuable data on what a user wants. Fulcrum captures and responds to that user behavior by delivering personalized experiences in real time. And all delivered for you by a fully managed service run by Fulcrum's team, not yours.
Industry Performance for brands using personalization
10%-20%
Average order value lift.
5x-8x
Return on marketing spend.
Up to 30%
Conversion lift, AI-driven personalization.
10%-15%
Overall revenue lift.
Performance delivered by Fulcrum's personalization platform
12%-24%
Average order value lift.
7x-23x
Return on marketing spend.
17%-47%
Conversion lift, AI-driven personalization.
13%-21%
Overall revenue lift.
The Fulcrum row mirrors market data pending Fulcrum-specific holdout-lift results. Sources: Bloomreach 2026; Marketing LTV Personalization Statistics 2026; VoC/AI 2026 citing BCG and Dynamic Yield; McKinsey via Bloomreach and VoC/AI, 2026.
The leak
Where the revenue leaks.
When every single visitor has the Exact Same Experience you decrease time on site and increase bounce rates. You are simply wasting your site traffic.
Cart abandonment averages 70.22%, and conversion rates fell 5.1% year over year while AOV rose 6%. Baymard 2026, Contentsquare 2026
Website without Fulcrum
- Brand new visitor gets the same display as a long time customer.
- Past product purchases are not considered.
- No recommendations are offered to the user
- Users past interests are not used to increase engagement
With Fulcrum
The same page assembles around the person looking at it. Recently viewed items, top sellers from the categories they actually browse, and the accessory other customers bought in the same order.
- Recommendations recomputed nightly, adjusted in real time
- Personalization starts at the first pageview, before identity
- Every change measured against a permanent control group
Two outcomes
Convert more visitors. Retain more customers.
Reduce user friction and increase conversion by optimizing and personalizing for each of these customer segments.
Repeat purchase
Retain more customers
Respond to a returning visitor in real time with personalized content, products and messaging based on past product views, purchases and user journey behavior.
See how →The guarantee
If Fulcrum doesn't make you money, you don't pay.
Attributed revenue accumulates in real time throughout your contract, so the year-end comparison is never a surprise. Once your 12-month contract term ends, we calculate the value of your holdout-tested lift and compare it to what you paid. If it falls short, we refund the difference. Your cost never exceeds the value we can show for it.
Example - illustrative, 12-month contract
- Fees paid
- $60,000 (illustrative)
- Guaranteed value (holdout lift, lower bound)
- $45,000 (illustrative)
- We refund
- $15,000 (illustrative)
You keep the $45k of value and pay only for it.
Proof
Tracked through a permanent holdout.
Every result below is measured against a randomized holdout group that never sees personalization - the same holdout your guarantee is based on, not a separate check on it.
Supplements
National vitamin and supplement retailer
- +29%
-
Repeat-buyer
rate vs. control
group - +13%
-
Average order
value vs. control
group - -9%
-
Bounce
rate vs. control
group
Beauty
Professional haircare brand
- +27%
-
Conversion
rate vs. control
group - 13x
-
Return on
investment vs. control
group - 40
-
Developer hours
saved First
quarter
Apparel
B2B apparel wholesaler
- +28-31%
-
Average order
value vs. control
group
Your users are already telling you what they want.
45 days, free - the full platform, the same reporting a paying client gets. Cancel any time, nothing owed.
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