Increase conversion rates of paid traffic
Transform any web page into a personalized PPC landing page.
Increase conversion rates of paid traffic
Transform any web page into a personalized PPC landing page.
Fulcrum clients are averaging a 17% increase in Conversion Rate with Ad-to-landing page Personalization.
Dynamic Content
Optimize and change what page a user sees based on the ad clicked.
Increased Engagement
More relevant content helps drive clicks and Ad Quality Scores up.
Measured Impact
Prove how personalization increases conversions with A/B testing.
“Working with Fulcrum allowed us to fill the holes in our landing page strategy. We now optimize our content all the way down to the keyword and it’s been a game-changer for conversions!”
—Stephanie G.
Marketing Director
Scale your paid acquisition without a budget increase
Use Fulcrum to match your website with ad text and imagery and avoid the need to build endless landing pages.
Scale your paid acquisition without a budget increase
Use Fulcrum to match your website with ad text and imagery and avoid the need to build endless landing pages.
Connect Your Data
Install the Fulcrum snippet to start enriching your First-Party Data into usable personalization parameters.
Connect Your Data
Install the Fulcrum snippet to start enriching your First-Party Data into usable personalization parameters.
Choose an Audience
Review ad campaign performance, identify growth opportunities, and leverage UTM parameters to build a segment of users to target.
Choose an Audience
Review ad campaign performance, identify growth opportunities, and leverage UTM parameters to build a segment of users to target.
Personalize the Content
Change the website experience to more closely align with the text and imagery from the desired ad.
Personalize the Content
Change the website experience to more closely align with the text and imagery from the desired ad.
Measure Performance
Setup A/B tests and view real-time performance metrics that validate how the personalization compared to the control group.
Measure Performance
Setup A/B tests and view real-time performance metrics that validate how the personalization compared to the control group.
Stay in the loop
Hear about Fulcrum’s latest platform updates and releases as well as keep up on industry trends and market news.