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Your data is an asset, so treat it like one

Your data is an asset, so treat it like one

Gone are the days of endless, unstructured data sets. Fulcrum collects behavioral, location and engagement data in real-time to create the most comprehensive view of your users.

Draw quick insights and strategize personalization campaigns faster with a series of intuitive dashboards that put complicated data queries into context for any end user.

Better Data = Better Recommendations

Fulcrum captures all user activity across your marketing channels to provide a comprehensive view of a user’s interests and engagement activity. The Fulcrum Recommendation Engine ingests this data and leverages Machine Learning to activate personalized recommendations.

Fulcrum Live Funnel™

The Live Funnel shows you where users are in real-time so you can stop focusing on past data and change behavior as it’s happening.

Customizable funnel views show exactly where users are getting stuck and offer clear opportunities to personalize user journeys, helping to improve the overall experience.

Affinity Segments

Affinity segments help contextualize users’ behaviors on the site and provide insight into what they might be interested in viewing next.

Affinity segments are fully customizable and help power the decision engine behind Fulcrum’s recommendations.

Affinity Segments

Affinity segments help contextualize users’ behaviors on the site and provide insight into what they might be interested in viewing next.

Affinity segments are fully customizable and help power the decision engine behind Fulcrum’s recommendations.

Campaign Attribution

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Campaign Attribution

Track how users are arriving to the site and compare performance between key channels.

Location

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Location

Track user locations from their country down to their zip codes and leverage those attributes to create hyper-specific user segments.

Referrer

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Referrer

Track which referrers are sending the most traffic to the site and compare how those users act on the site over time.

Onsite Events

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Onsite Events

Choose which events are important even if they don’t fall perfectly into the traditional conversion funnel. Use those events to measure performance of campaigns and analyze the typical customer journey.

Product & Order Data

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Product & Order Data

Track every product and order ID to create segments based on purchase history.

User Engagement

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User Engagement

Track general engagement metrics such as Time on Site and Pages to gain insight into which user groups are strongest.

Contact us

Reach out to us and have a quick conversation to learn how Fulcrum can increase conversion for you business.