Your data is an asset, so treat it like one
Your data is an asset, so treat it like one
Gone are the days of endless, unstructured data sets. Fulcrum collects behavioral, location and engagement data in real-time to create the most comprehensive view of your users.
Draw quick insights and strategize personalization campaigns faster with a series of intuitive dashboards that put complicated data queries into context for any end user.
Better Data = Better Recommendations
Fulcrum captures all user activity across your marketing channels to provide a comprehensive view of a user’s interests and engagement activity. The Fulcrum Recommendation Engine ingests this data and leverages Machine Learning to activate personalized recommendations.
Fulcrum Live Funnel™
The Live Funnel shows you where users are in real-time so you can stop focusing on past data and change behavior as it’s happening.
Customizable funnel views show exactly where users are getting stuck and offer clear opportunities to personalize user journeys, helping to improve the overall experience.
Affinity Segments
Affinity segments help contextualize users’ behaviors on the site and provide insight into what they might be interested in viewing next.
Affinity segments are fully customizable and help power the decision engine behind Fulcrum’s recommendations.
Affinity Segments
Affinity segments help contextualize users’ behaviors on the site and provide insight into what they might be interested in viewing next.
Affinity segments are fully customizable and help power the decision engine behind Fulcrum’s recommendations.
Campaign Attribution
Campaign Attribution
Track how users are arriving to the site and compare performance between key channels.
Location
Location
Track user locations from their country down to their zip codes and leverage those attributes to create hyper-specific user segments.
Referrer
Referrer
Onsite Events
Onsite Events
Product & Order Data
Product & Order Data
User Engagement
User Engagement
Track general engagement metrics such as Time on Site and Pages to gain insight into which user groups are strongest.
Stay in the loop
Hear about Fulcrum’s latest platform updates and releases as well as keep up on industry trends and market news.