Personalize your website experience with ease

Fulcrum Web Personalization lets you treat every site visitor like a VIP, with messaging and content experiences tailored specifically to them.

Try Fulcrum for free

Personalize your website experience with ease

Fulcrum Web Personalization lets you treat every site visitor like a VIP, with messaging and content experiences tailored specifically to them.

Try Fulcrum for free



Reduce
Bounce Rate
on the homepage



Collect
Leads
with timely
lead gen forms



Recommend
Content
based on past
user behavior



Engage
Users
with tailored
messaging



Increase
Conversions
and easily
review performance

Accelerate Conversion with Targeted Content

Fulcrum’s Personalization Engine enables you to deliver the content that your buyers most want to engage with, based on their observed content affinity — all at scale.

Try a Personalization for Free Today »

 

STEP 1:

Fulcrum automatically scans and categorizes every piece of content on every page of your site.

 

STEP 2:

When a user arrives on your site, their behavior and content engagement are tracked and used to develop Affinity Audiences, giving you a clear picture of what type of content they’re most likely to consume in the future.

 

STEP 3:

Now you can customize your content experience to each user and make recommendations based on their demonstrated content affinity, increasing the likelihood of engagement.

Personalize with Flexibility

Fulcrum enables you to build custom content modals and slideouts to specifically target each group of users with messaging that fits where they are in their buying journey. Choose an over-page modal to get the users attention fast, or opt for more subtle messaging with Inline changes.

Inline

Personalize in a natural way by dynamically adding content to existing page elements.

Slideouts

Highlight CTA’s or offers without interrupting the browsing experience.

Slideouts

Highlight CTA’s or offers without interrupting the browsing experience.

Sticky Bars

Deploy subtle messages to inform users and guide behavior.

Modals

Take over the page to prominently display your message.

Modals

Take over the page to prominently display your message.

Measure What Matters

Know exactly what campaigns make the biggest impact and only spend time working on what matters. Up-to-the-minute performance metrics take the guess work out of calculating ROI, and make it easy to prove value.

Stay in the loop

Hear about Fulcrum’s latest platform updates and releases as well as keep up on industry trends and market news.