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See Fulcrum in Action!

Fulcrum leverages real-time customer behavioral data to dynamically change content on the page. The example below highlights some common use cases for personalizing based on Channel, Location, Affinity, Funnel Stage, and more.

Try it yourself by clicking a button to alter the page!

DYNAMIC
STICKY BARS

Promote dynamic CTA’s for specific audiences.

Example: Channel

Organic
Display
Social

The leader in outdoor gear since 1967.

Get your seasonal camping gear now!

Instagram followers get an extra 10% off!

DYNAMIC
HERO BANNERS

Personalize in a natural way by dynamically changing the text or image on the home page.

Example: Location

Denver
San Francisco
Atlanta
PRODUCT
RECOMMENDATIONS

Highlight relevant products, based on general trends or individual user interests.

Example: Affinity

Most Popular
Skiing
Family

Stone Creek
Trekker Puffer
$280.00
★ ★ ★ ★ ☆

Yondr
Flex 4-Person Tent
$165.00
★ ★ ★ ★ ☆

Sundance
Waterproof Boot
$211.00
★ ★ ★ ★ ★

Reign
Paint Spray Parka
$425.00
★ ★ ★ ★ ★

Kaplan
Ski Helmet
$125.00
★ ★ ★ ★ ★

SkyLite
High Sun Goggles
$176.00
★ ★ ★ ★ ☆

Yondr
Flex Powder Boot
$665.00
★ ★ ★ ★ ☆

Clarke
Bluebird Goggles
$220.00
★ ★ ★ ★ ★

Ryder
Youth Snow Boot
$55.00
★ ★ ★ ★ ★

Realm
Winter Parka
$76.00
★ ★ ★ ☆ ☆

Realm
Bib Ski Pant
$47.00
★ ★ ★ ★ ★

Wanderr
Wool Snow Beanie
$40.00
★ ★ ★ ★ ★

CONTENT
RECOMMENDATIONS

Highlight relevant content based on user’s demonstrated interests.

Example: Affinity

Camping
Skiing
Family
A Guide to Camping with your Furry Friends

Camping with dogs and cats can be a lot of fun! And sharing a new experience is a great way to build your confidence and deepen your bond...

READ MORE

Challenging 14er trails for Experienced Hikers

Climbing a 14er requires the necessary gear and equipment to ensure a safe and enjoyable experience. Most important, comfortable hiking boots with ankle support and good traction...

READ MORE

Vail Mountain is like nothing on earth

The Eagle County, fabled resort and has Seven Legendary Back Bowls, and the resort will be celebrating 60 years with events throught the area...

READ MORE

Stowe, the birthplace of alpine skiing in Vermont

Stowe Mountain Resort’s surrounding landscape is legendary for hospitality, adventure, and as Vermont’s luxury mountain escape...

READ MORE

Buena Vista rafting and kayaking trips

Rafting in Buena Vista can mean big waves or a gentle float down class I and II rapids. You’ll find exactly what you’re looking for in this mountain town...

READ MORE

Top 5 kid-friendly camping sites in Colorado

With State and National Parks at every turn and endless vistas, Colorado has some of the best camping destinations for families in the country...

READ MORE

FUNNEL STAGE
RECOMMENDATIONS

Communicate with users based on where they are in the funnel

Example: Funnel Stage

First-time Visitor
Repeat Buyer
VIP

Top Catagory: Camping

Yondr
Flex 4-Person Tent
$165.00
★ ★ ★ ★ ☆

Top Reviewed

Reign
Paint Spray Parka
$425.00
★ ★ ★ ★ ★

® USA OUTDOOR 2023

Buy Again

Breck
Breeze Performance Shell
$360.00
★ ★ ★ ★ ☆

Leave a Review

Sundance
Waterproof Workboot
$211.00
★ ★ ★ ★ ★

® USA OUTDOOR 2023

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Spend $100 and
get a $5 credit

® USA OUTDOOR 2023

Contact us

Reach out to us and have a quick conversation to learn how Fulcrum can increase conversion for you business.