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The Fulcrum Customer Data Personalization platform simplifies and automates all aspects of customer personalization for modern digital engagement. It captures customer data in real-time and provides visibility on behavior, intent, touch points and interactions.

Using AI, Fulcrum automates workflows so organizations can serve their customers dynamic content, calls-to-action and personalized messaging to increase conversion rates, reduce bounce rates and improve user experience.

Below are examples of practical applications for Fulcrum as well as company articles and industry reports highlighting where we can help your business navigate the new data landscape.

    71% of consumers expect personalized interactions.

    76% are frustrated when they don’t happen.

    McKinsey

    Next in Personalization 2021 Report

    FULCRUM USE CASES

    Acquisition Use Cases

    Conversion Use Cases

    Retention Use Cases

    FULCRUM ARTICLES

    How Personalization delivers significant ROI

    As Third-Party Cookies near the end, First-Party Data rises to the top

    First-Party Data is an asset, here’s how to treat it like one

    Why your company needs to be using Customer Data

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    Why Customer Data Platforms are on the rise

    Why First-Party Data is critical to your marketing efforts

    The Importance of Customer Journey Mapping

    INDUSTRY REPORTS

    Adweek’s The Death of Third Party Cookies

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    IAB’s The State of Data 2022

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    Deloitte’s How Brands Can Turn Data Into a Growth Engine

    Stay in the loop

    Hear about Fulcrum’s latest platform updates and releases as well as keep up on industry trends and market news.