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The Fulcrum Customer Data Personalization platform simplifies and automates all aspects of customer personalization for modern digital engagement. It captures customer data in real-time and provides visibility on behavior, intent, touch points and interactions.
Using AI, Fulcrum automates workflows so organizations can serve their customers dynamic content, calls-to-action and personalized messaging to increase conversion rates, reduce bounce rates and improve user experience.
Below are examples of practical applications for Fulcrum as well as company articles and industry reports highlighting where we can help your business navigate the new data landscape.
71% of consumers expect personalized interactions.
76% are frustrated when they don’t happen.
FULCRUM USE CASES
Acquisition Use Cases
Conversion Use Cases
Retention Use Cases
FULCRUM ARTICLES
How Personalization delivers significant ROI
As Third-Party Cookies near the end, First-Party Data rises to the top
First-Party Data is an asset, here’s how to treat it like one
Why your company needs to be using Customer Data
Why Customer Data Platforms are on the rise
Why First-Party Data is critical to your marketing efforts
The Importance of Customer Journey Mapping
INDUSTRY REPORTS
Adweek’s The Death of Third Party Cookies
IAB’s The State of Data 2022, Part I
Deloitte’s How Brands Can Turn Data Into a Growth Engine
BCG’s The Year of Change in Digital Marketing
DataStax’s The State of the Data Race
IAB’s The State of Data 2022, Part II
Stay in the loop
Hear about Fulcrum’s latest platform updates and releases as well as keep up on industry trends and market new.