• Your customers are talking, but are you listening?

    Customers willingly provide first-party data on what’s important to them. Yet many companies are missing these valuable signals. For example, a customer comes to your website hoping to…

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  • Kicking the Cookie Can down the road

    [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0%|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=” Fulcrum Enters the Customer Personalization Platform Market! Today is a big day…

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  • Navigate the Ever-changing World of User Data

    The State of Data As we move forward to the end of the year, we are starting to see the first of many marketing meeting agendas focused on…

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  • Our Favorite Four-letter Word

    Data. We love data, pure and simple. That said, data is only as good as your ability to effectively use it. That’s where Fulcrum comes in. Fulcrum collects…

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