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Fulcrum Enters the Customer Personalization Platform Market!
Today is a big day at Fulcrum as we officially announce our entry into the Customer Data Personalization space.
Over the last four years, we have built Fulcrum from the ground up — and, we are proud of what we have to offer in this fast-growing market. As a Fortune Business Insights report states, “the global customer data platform market size is predicted to reach USD $4,3 billion by 2027,” and we want to be part of it.
We would like to thank our partners, employees and customers who have helped Fulcrum get to this point — the future is bright indeed!
As we accelerate our plans to improve customer engagement and conversation rates for a growing list of customers, we’re unveiling our new website today (www.fulcrumsaas.com) which aligns with our goal of leading the Customer Data Platform (CDP) market as well as providing a clear and consistent message for new and existing clients.
Today’s announcement and website overhaul come after a very successful 2021. We achieved 230% growth in sales and have expanded our team by 250%, with plans to grow by another 150% this year. Additionally, our clients save an average of 50+ hours per month on data analytics and campaign management and have increased conversion rates in various key areas.
Our official launch into the CDP market is just the beginning of the great work we are doing to advance the data intelligence organizations must have to personalize experiences based on their customers’ likes, interests and behavior. As we prepare for rapid growth, it has been rewarding to take a moment to look back and reflect on how we made it to this point.
The Fulcrum Journey
We started Fulcrum with a small group of passionate technologists and marketers who recognized the need to improve the user experience and increase the effectiveness of marketing activities. Too often, customer experiences are %22one size fits all.%22 We wanted to offer organizations a solution to provide their first-time users and returning customers with a value-oriented experience.
Our team took an idea that came from a common problem impacting virtually every industry and created an unbelievable software platform that can transform user experiences for millions of people. Most important, it is beneficial to just about any business.
Our CDP platform is built around the core philosophy that data needs to be actionable, pure and simple. Data is like knowledge — it is only of value if applied. Reports don’t increase the bottom line, but the implementation of strategic initiatives do. You need to make sure you are collecting the data that matters, organizing it so that you can make sense of it, and then use this information to execute strategies and initiatives to improve outcomes.
While building this technology, we quickly learned that making something simple is actually quite complex. Therefore, we have a unique platform with a powerful technology appropriate for many types of businesses.
Additionally, we learned that no matter how great an organization’s tech is, it’s just another piece of software if you can’t apply it to solve real problems. The output needs to be purposeful, and it needs to contribute to the organization’s objectives.
We are proud to be a lean startup punching 10x our weight in an industry with a growing number of providers. Why? Because with our AI technology, data that was ignored or never collected now has a place and a purpose. Our platform generates positive outcomes for both the organization and the customer.
The Future of Fulcrum
As Fulcrum moves forward in 2022 and beyond, we see our platform transforming how customers engage with a brand by delivering incredibly personal and relevant experiences. At the same time, we see organizations benefiting from the vast amounts of user behavior data captured in real-time. This first-party data is critical for the retention of customers and overall growth of the organization.
The Fulcrum journey has been amazing so far, and we are excited about the future of our company. If you’d like to learn more about Fulcrum, we would love to hear from you!
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Fulcrum Enters the Customer Personalization Platform Market!
Today is a big day at Fulcrum as we officially announce our entry into the Customer Data Personalization space.
Over the last four years, we have built Fulcrum from the ground up — and, we are proud of what we have to offer in this fast-growing market. As a Fortune Business Insights report states, “the global customer data platform market size is predicted to reach USD $4,3 billion by 2027,” and we want to be part of it.
We would like to thank our partners, employees and customers who have helped Fulcrum get to this point — the future is bright indeed!
As we accelerate our plans to improve customer engagement and conversation rates for a growing list of customers, we’re unveiling our new website today (www.fulcrumsaas.com) which aligns with our goal of leading the Customer Data Platform (CDP) market as well as providing a clear and consistent message for new and existing clients.
Today’s announcement and website overhaul come after a very successful 2021. We achieved 230% growth in sales and have expanded our team by 250%, with plans to grow by another 150% this year. Additionally, our clients save an average of 50+ hours per month on data analytics and campaign management and have increased conversion rates in various key areas.
Our official launch into the CDP market is just the beginning of the great work we are doing to advance the data intelligence organizations must have to personalize experiences based on their customers’ likes, interests and behavior. As we prepare for rapid growth, it has been rewarding to take a moment to look back and reflect on how we made it to this point.
The Fulcrum Journey
We started Fulcrum with a small group of passionate technologists and marketers who recognized the need to improve the user experience and increase the effectiveness of marketing activities. Too often, customer experiences are %22one size fits all.%22 We wanted to offer organizations a solution to provide their first-time users and returning customers with a value-oriented experience.
Our team took an idea that came from a common problem impacting virtually every industry and created an unbelievable software platform that can transform user experiences for millions of people. Most important, it is beneficial to just about any business.
Our CDP platform is built around the core philosophy that data needs to be actionable, pure and simple. Data is like knowledge — it is only of value if applied. Reports don’t increase the bottom line, but the implementation of strategic initiatives do. You need to make sure you are collecting the data that matters, organizing it so that you can make sense of it, and then use this information to execute strategies and initiatives to improve outcomes.
While building this technology, we quickly learned that making something simple is actually quite complex. Therefore, we have a unique platform with a powerful technology appropriate for many types of businesses.
Additionally, we learned that no matter how great an organization’s tech is, it’s just another piece of software if you can’t apply it to solve real problems. The output needs to be purposeful, and it needs to contribute to the organization’s objectives.
We are proud to be a lean startup punching 10x our weight in an industry with a growing number of providers. Why? Because with our AI technology, data that was ignored or never collected now has a place and a purpose. Our platform generates positive outcomes for both the organization and the customer.
The Future of Fulcrum
As Fulcrum moves forward in 2022 and beyond, we see our platform transforming how customers engage with a brand by delivering incredibly personal and relevant experiences. At the same time, we see organizations benefiting from the vast amounts of user behavior data captured in real-time. This first-party data is critical for the retention of customers and overall growth of the organization.
The Fulcrum journey has been amazing so far, and we are excited about the future of our company. If you’d like to learn more about Fulcrum, we would love to hear from you!” content_last_edited=”on|tablet” _builder_version=”4.17.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]
Once again, Google is postponing the depreciation of Third-Party Cookies until late 2024.
Why is this relevant?
Third-Party cookies track online user behavior. They are used to compile long-term records of people’s browsing history. Plus, most marketers use cookies to target new users for customer acquisition. However, this strategy is becoming much less effective due to privacy issues and users’ recent ability to block these cookies — so customer acquisition costs are going up.
What do marketing organizations need to do?
Organizations must start implementing a process for collecting First-Party Data. This is data that your users willingly give you as they engage with your site and various marketing channels. When collected in a privacy compliant manner, First-Party Data not only provides you valuable insight on user behavior, but allows you to connect in a timely and relevant manner.
Fulcrum helps organizations collect and leverage First-Party Data, building strong and trusted relationships with users — no matter where they are within the customer journey process.
To learn more on how to use Fulcrum and your data to generate success, download this report on the benefits of First-Party Data.
Leverage your data with Fulcrum.
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