About
Fulcrum provides a fully managed CRO system delivering real-time user personalization and product recommendation experiences.
No software to learn or to manage, Fulcrum provides complete support and transparency on results so you have all the access to data without having to set up and manage the system.
The arrangement
Two things we decided differently.
One is how the service is run, the other is what we put behind the result. Together they are the whole argument for handing personalization to someone else.
We do the work
You will have the ability to see and approve all personalization campaigns before we make them live, real-time data dashboard provides you with full transparency on the results. No software to learn no campaigns to build, no rules to maintain. Everything is fully managed for you.
We guarantee a positive ROI
The revenue Fulcrum generates against a control group will exceed what you pay us. If it falls short, we refund the difference.
Coverage
Fully functioning to generate revenue from day one.
Fulcrum provides you with a comprehensive approach using eight tested algorithms designed to increase engagement and accelerate conversion. And all of this is done with a fully managed service, so your team does not have to learn how to run additional software.
- 8
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Algorithms, live from day one
Every customer, every
tier - 0
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Algorithm types gated behind a higher tier
Not
modular - 24h
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From new product to live recommendation
Nightly
recompute - 0
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Dashboards for your team to learn
Fully
managed
The way Fulcrum establishes its pricing, it's all specific to individual volume, so you're never paying for more than you need, and performance is guaranteed. That is what makes the pricing and the guarantee coherent: you are buying an outcome at a volume, not a permission set. See the eight algorithms .
Freshness
Fulcrum's algorithms are finely tuned every 24 hours for optimization.
Each night, Fulcrum's algorithms understand what happened during that day and are optimized to provide the most relevant product recommendations and user experiences.
A new product surfaces within 24 hours
Add it to the catalog and it can appear in recommendations by the next morning, with no manual mapping and no campaign to rebuild.
An out-of-stock item drops out
It leaves recommendations by the next morning, so you are not paying attention to a slot that sends shoppers to something they cannot buy.
A price change moves what counts as similar
Similarity shifts automatically with your own pricing, because the relationships are derived from current data rather than a snapshot taken at onboarding.
Measurement
Using a control group for precise measurement.
Fulcrum runs every interaction with a control group so we can accurately measure the impact the personalization strategies are delivering in real time.
Evaluation process
Before we validate any result, we wait until we've collected enough orders and traffic to trust the data - early numbers can be noisy. Then we run two independent statistical checks, and both have to confirm the result before we call it real. This keeps the validation honest and resistant to false alarms.
Impact Measured
We track the revenue we generate for you cumulatively, in real time, all year long. At the end of your term, we compare that running total to what you've paid in fees - if it falls short, we refund the difference.
Read the full method on how we measure impact , or what happens if the number falls short on the guarantee .
The company
Who you are dealing with.
Fulcrum SaaS is a personalization, recommendation and attribution platform for ecommerce brands, founded and led by John Golinvaux and based in Denver, Colorado. We sell one thing, Personalization as a Service, to Shopify Plus and BigCommerce merchants, and to the agencies and consultants who place it with their clients .
Test us.
Test before you invest. Fulcrum provides your company with a fully provisioned and fully managed service for 45 days. Cancel any time, nothing owed.
Start Your Free Pilot