The ROI Guarantee

We guarantee we will make you money.

Fulcrum guarantees a positive return on investment. Based on the 12-month contract we calculate the attributable revenue tied to Fulcrum and compare it to what you paid. If it falls short, we refund the difference.

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Measured by a randomized control group, and calculated off the lower bound of a 95% confidence interval. Illustrative 12-month figures.

The promise

You only pay Fulcrum when Fulcrum pays for itself.

Most conversion platforms hand you a tool and hope you find the ROI. Fulcrum takes that risk off your books. We measure impact via a control group. Ten percent of your traffic is never exposed to Fulcrum user personalizations and product recommendations. This group is measured and compared to the other 90% that does see the Fulcrum personalization, and the attributed revenue is calculated. If that measured lift doesn't exceed our fees over your contract term, we refund the shortfall.

How it works

Four steps. One promise.

  1. We optimize

    Our personalization campaigns go live across your funnel, tuned to how your visitors actually behave.

  2. We measure

    A small, randomized slice of your traffic, 10%, never sees personalization, the other 90% does. We track conversion rate, average order value, and revenue per user for both groups continuously throughout your contract.

  3. We add it up

    At the end of your 12-month term, we calculate the lift in revenue per user between the two groups, using the conservative lower bound of that measurement then compare it to the fees you paid over the term.

  4. We stand behind it

    If the attributed revenue Fulcrum generates falls short of your fees, we refund the gap.

How we measure

A controlled measurement with a cumulative revenue report.

To confirm results are real and not chance, we compare performance against a small, randomized holdout group that never sees Fulcrum's personalization. We wait for enough orders and traffic to accumulate, then require two independent statistical tests to agree before calling a result validated.

Holdout lift, lower-bound estimate, 95% confidence = your guaranteed value.

The holdout is the entire basis for this number - not a separate check on it.

Performance measured on a cumulative basis.

Revenue generated versus total fees paid.

Fulcrum calculates the incremental revenue generated by personalization and product recommendations during the entire twelve-month contract. It's a cumulative number, so you always know where you stand relative to the revenue that Fulcrum has generated. At the end of the twelve-month contract, if the fees exceed the revenue generated, you are due for a refund.

If we fall short

We refund the difference between the fees that you've paid Fulcrum and the revenue that Fulcrum has generated.

If the fees you've paid Fulcrum exceed the revenue that Fulcrum has generated we refund the difference between the two.

Example: illustrative, 12-month contract

Fees paid (12-month term)
$60,000 (illustrative)
Qualifying traffic over term
400,000 users (illustrative)
Lower-bound RPU lift (95% CI)
$0.1125 per user (illustrative)
Guaranteed value (traffic × lower-bound lift)
$45,000 (illustrative)
We refund
$15,000 (illustrative)

Questions

The details, straight.

Is this a full money-back guarantee?

No, and that is deliberate. We refund the shortfall: the difference between what you paid and your guaranteed value for the term. You always pay for value you actually received.

What if you do great for six months, then have one weak month?

The revenue figure is cumulative over the course of the contract. At the very end of the 12-month contract, the fees that you've paid Fulcrum are compared to the revenue that Fulcrum has generated for your company. If Fulcrum's fees exceed the revenue generated, you are due for a refund of the difference.

How do I know the revenue is really from Fulcrum?

The guarantee is based on a randomized holdout test - a portion of your traffic that never sees personalization, running for your full contract term. We compare revenue per user between that group and everyone else, and use the conservative lower bound of that measured difference as your guaranteed figure. It's a controlled comparison, not a count of clicks and orders.

What exactly are you counting?

The difference in revenue per user between your holdout group and the group that gets personalization, measured across your full 12-month term at a 95% confidence level. We use the conservative, lower-bound end of that range - not the raw average.

Is it based on revenue or profit?

Revenue. The guaranteed figure is top-line revenue per user measured against a holdout group. Your margins, cost of goods and fulfillment are internal to your business and outside our control, so the guarantee is measured on what we can directly influence and cleanly measure.

Is there a cap on the refund?

The refund can never exceed the total fees you paid - it's the gap between fees and your guaranteed value, so the most you'd ever get back is what you paid.

What if my traffic is on the lower end?

You still get a guaranteed number, calculated exactly the same way as every other client. A smaller traffic base produces a wider confidence interval, so your guaranteed figure is simply more conservative - you're never told there isn't enough data for a number.

Put our fee on the line.

See what a measured, dollar-for-dollar ROI guarantee could do for your funnel.

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