How it works

Real-time user behavior collection powers personalized experiences.

Fulcrum captures every single interaction from every single user every single time. Continuous data collection on what each individual user does powers highly personalized experiences, increasing engagement and accelerating conversion.

Start Your Free Pilot See the installation steps

Fulcrum employs custom algorithms targeted to specific users that are proven formulas to generate increased conversion and incremental revenue.

8
Algorithms, live from day one Every
customer
24h
From new product to live recommendation Nightly
recompute
0
Empty recommendation
slots Waterfall
fallback
0
Pixels to
maintain Server-side
integration

Coverage

Individual algorithms for specific user segments.

Fulcrum automatically identifies a user based on their segment and generates personalized experiences and product recommendations that match the user's behavior, as well as their stage within the funnel/customer journey.

  • Similar Products

    Item-to-item matching on type, brand, price band and material.

  • Frequently Bought Together

    Products that actually co-occur in your order history.

  • Customers Also Bought

    Affinity across sessions, surfacing adjacent categories.

  • Viewed Together

    Products shoppers compare in the same session.

  • Recently Viewed

    The shopper's own browsing history, brought back into view.

  • Top Sellers

    Real-time product velocity, matched against inventory.

  • Abandon Cart Triggers

    Exit intent triggers an on-site recovery moment.

  • Replenishment

    A predicted reorder interval per customer, timed to when they run out.

See all 8 algorithms

Freshness

Individual algorithms tuned every 24 hours for optimization.

Every night, Fulcrum rereads the entire product structure of your e-commerce store as well as inventory and applies the new behaviors seen that day from users based on purchases, product views, etc. All this information is used to constantly fine-tune the algorithms that are delivering personalized experiences and product recommendations to every user on your site every day.

Trust

The holdout is the guarantee.

A small, fixed 10% of your traffic never sees personalization - for the entire length of your contract. Comparing that group against everyone else, at the end of your 12-month term, is the entire basis for your guaranteed number.

Runs continuously for the full contract term, not a one-time test.

Calculated once, at the end of the term, using the conservative lower bound of the result.

This is the number behind your guarantee. See the guarantee .

Getting live

Getting live is the easy part, fully managed by Fulcrum.

Connection, configuration, and design review all happen before you ever see a change on your site, so what goes live is already approved, tested, and ready.

  1. Connect

    A first-party, server-side integration on Shopify Plus or BigCommerce. No pixels, nothing new for your team to maintain.

  2. Configure

    We apply the full algorithm suite to your catalog and purchase history. Every recommendation type, live from day one.

  3. Review and approve

    You see exactly where and how recommendations will appear across your site before anything goes live.

  4. Go live, then stay current

    Every surface activates together, and the entire suite rebuilds itself overnight from there on, so what shoppers see always reflects your latest catalog.

Common questions

How the measurement actually works.

How is the guarantee measured?

It is based on holdout lift: the difference in revenue per user between personalized traffic and a fixed 10% randomized holdout that never sees personalization. We calculate it once, at the end of your 12-month term, at a 95% confidence level, and guarantee the conservative lower bound.

What exactly are you counting?

We measure one thing: the difference in revenue per user between your holdout group and everyone else over the full term. Your guaranteed figure is the conservative lower bound of that range, not a raw total.

How do you know the holdout is trustworthy - couldn't you just call it 'significant' whenever you want?

There is no interim evaluation. We calculate the lift exactly once, at the end of the 12-month term, at a 95% confidence level. A result qualifies when its lower bound is above zero.

Does recommendation freshness cost extra?

No. Pricing is based on monthly page views - a cost-to-serve metric - which is separate from the outcome guarantee. The nightly recompute and full algorithm suite are included at every tier.

What's the difference between what you show me and what you guarantee?

There is one number now. The holdout lift IS the guarantee basis - the holdout is not a separate check on some other figure.