Power Your Customer Journey with Fulcrum

Fulcrum optimizes your user conversion.

Use Fulcrum to automatically engage with different user groups to provide a true 1-to-1 experience.

Acquisition

Engage new users on your site with personalized messages and helpful content to guide them through your site. Optimize your media spend with Fulcrum. Manage your retargeting budget by spending on only the users who have expressed intent and avoid marketing to users who have already purchased or converted.

Conversion

Engage with New and Returning Users to your website (known or anonymous). Understand an individual’s unique customer journey and react automatically and in real time guiding them to the most efficient path to conversion. React to their persona by offering them highly relevant recommendations and/or content, all automatically.

Retention

Upsell and Cross-Sell – know your customer on an individual basis. Keep your customers, increase their engagement and lifetime value with appropriate messages all in real time across multiple channels – on site, triggered emails and highly targeted ads.  

Use Fulcrum to automatically engage with different user groups to provide a true 1-to-1 experience.

New User Personalization

When a new user comes to the site, make them feel comfortable by helping them navigate your website. Display “Welcome” message – take a quick tour, something to treat them in a unique way.

Returning User Conversion

Returning user on their 2nd visit and they still have not created an account. Fulcrum can identify this user and suggest that they create a “free account” to access content and receive special notifications.

Increased Engagement

User has just downloaded a white paper Fulcrum can respond in real time to that action and offer up additional content (more white papers, blog posts, etc.) for that user to generate a better UX and also increase engagement.

What can Fulcrum do for me?