Over 95% of website traffic choose to remain anonymous while browsing your site

And 70% of website traffic is comprised of first time visitors

IT’S TIME TO STOP TREATING THEM ALL THE SAME

See Fulcrum in Action

Fulcrum tracks every element of a user behavior’s to generate personalized experiences and enhanced marketing attribution reporting

Clients who benefit from Fulcrum

Fulcrum’s First-Party Collection Management System allows you to:

Collect and Score Behavioral Data

  • Collect every interaction from every user on your website

Organize and Analyze Segments

  • View customer journeys for specific conversion events
  • See lead scores in real time based on user behavior and intent
  • Build custom audiences based on user attributes and behaviors

Improve Marketing Efficiency

  • Turn deep website analytics into AI generated personalized experiences
  • Generate custom attribution reports to identify opportunities