Over 95% of website traffic choose to remain anonymous while browsing your site
And 70% of website traffic is comprised of first time visitors
IT’S TIME TO STOP TREATING THEM ALL THE SAME
See Fulcrum in Action
Fulcrum tracks every element of a user behavior’s to generate personalized experiences and enhanced marketing attribution reporting
Clients who benefit from Fulcrum
Fulcrum’s First-Party Collection Management System allows you to:
Collect and Score Behavioral Data
- Collect every interaction from every user on your website
Organize and Analyze Segments
- View customer journeys for specific conversion events
- See lead scores in real time based on user behavior and intent
- Build custom audiences based on user attributes and behaviors
Improve Marketing Efficiency
- Turn deep website analytics into AI generated personalized experiences
- Generate custom attribution reports to identify opportunities
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