SOLUTIONS

Your customers, your data

In today’s world, every brand needs to have the ability to provide relevant and personalized experiences for their customers. This begins with the capability to capture real-time information on how customers are moving through your site and understanding what is important to them.

This user behavior is called first-party data and it is critical to getting to know your customers and developing a solid relationship. Customers expect brands to know who they are and communicate with relevant content when they want it, while providing transparency on how their data is collected and used. Fulcrum helps organizations gather first-party customer data to create personalized experiences based on the interests and behavior of every customer.

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With Fulcrum, you can deliver the right user experiences for your organization, providing relevant and real-time experiences across all touch points, increasing engagement and revenue.

FULCRUM IS THE AUTOMATED SOLUTION OF CHOICE FOR:

Digital Agencies

Looking to be heroes with clients and differentiate from other firms with a unique value proposition.

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Digital Agencies

Fulcrum has a dedicated Agency Support Team who is trained to specifically support Agencies and their clients. With Fulcrum as a technology partner, Agencies benefit from the structure and automated workflows that are established and managed by our platform, ensuring processes run smoothly and efficiently.

Our Agency Support Manager provides the following:

  • Managed services to fully support code integration on your clients’ sites
  • Conducts technical site audits to insure complete data collection and privacy compliance
  • Outlines strategy collaboration that leverages Fulcrum’s capabilities with your clients’ objectives
  • Delivers custom reports and analytics to align with Agency needs
  • Add value to your relationships with your clients by carrying our weight and fulfilling our responsibilities

Marketing Teams

Looking to accelerate innovation and modernize customer engagement through personalization.

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Marketing Teams

With Fulcrum, you have a true partner to help you achieve your marketing goals and objectives. In-house marketing teams benefit from our platform’s efficient processes for onboarding and the managed services of your instance activation. Your Marketing Team Support Manager will ensure that your objectives are understood and provide strategies to achieve measurable results.

Our Marketing Team Support Manager provides the following:

  • Dedicated Fulcrum Team for ongoing support
  • Fully managed services for initial installation and client onboarding
  • Outlined strategy collaboration that leverages Fulcrum’s capabilities with your clients’ objectives
  • Complete training and support of the Fulcrum platform

Sales Departments

Looking to collect better data on prospects and customers to increase retention and sales.

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Sales Departments

Sales Departments who use Fulcrum have an defined advantage over competitors. Fulcrum tracks the behaviors of prospective customers as they move through your website and engage with your marketing channels. This visibility provides “interest signals” to your account executives, allowing them to more precisely engage through personalization.

Our Sales Team Support Manager provides the following:

  • Fully managed services for initial installation and client onboarding
  • Outlined strategy collaboration that leverages Fulcrum’s capabilities with your clients’ objectives
  • Ability to establish and apply a lead score to an individual prospect
  • Complete visibility on what the individual is viewing on your site in addition to other marketing initiatives
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Check out a short video on how using Fulcrum can increase your customer retention. 

Improve your business with Fulcrum

  • Reduce Customer Churn
  • Increase User Engagement
  • Accelerate Conversion
  • Generate Incremental Revenue
  • Optimize Media Spend
  • Monetize New Users Faster
  • Automate Cross Sell/Up Sell Initiatives
  • Capture First-Party Data in Real-Time

Stay in the loop

Hear about Fulcrum’s latest platform updates and releases as well as keep up on industry trends and market news.