Power Your Customer Journey with Fulcrum
Fulcrum optimizes your user conversion.
Use Fulcrum to automatically engage with different user groups to provide a true 1-to-1 experience.
Acquisition
Engage new users on your site with personalized messages and helpful content to guide them through your site. Optimize your media spend with Fulcrum. Manage your retargeting budget by spending on only the users who have expressed intent and avoid marketing to users who have already purchased or converted.
Conversion
Engage with New and Returning Users to your website (known or anonymous). Understand an individual’s unique customer journey and react automatically and in real time guiding them to the most efficient path to conversion. React to their persona by offering them highly relevant recommendations and/or content, all automatically.
Retention
Upsell and Cross-Sell – know your customer on an individual basis. Keep your customers, increase their engagement and lifetime value with appropriate messages all in real time across multiple channels – on site, triggered emails and highly targeted ads.
Use Fulcrum to automatically engage with different user groups to provide a true 1-to-1 experience.
What can Fulcrum do for me?