See Fulcrum
in Action!
Fulcrum leverages real-time customer behavioral data to dynamically change content on the page.
Try it yourself by clicking a button to alter the page!
DYNAMIC STICKY BARS
Promote dynamic CTA’s for specific audiences. Example: Channel
![USA URL](https://fulcrumsaas.com/wp-content/uploads/2023/06/USA-URL-scaled.jpg)
The leader in outdoor gear since 1967.
![USA-outdoor-nav-tall](https://fulcrumsaas.com/wp-content/uploads/2023/06/USA-outdoor-nav-tall-scaled.jpg)
![USA URL](https://fulcrumsaas.com/wp-content/uploads/2023/06/USA-URL-scaled.jpg)
Get your seasonal camping gear now!
![USA-outdoor-nav-tall](https://fulcrumsaas.com/wp-content/uploads/2023/06/USA-outdoor-nav-tall-scaled.jpg)
![USA URL](https://fulcrumsaas.com/wp-content/uploads/2023/06/USA-URL-scaled.jpg)
Instagram followers get 10% off!
![USA-outdoor-nav-tall](https://fulcrumsaas.com/wp-content/uploads/2023/06/USA-outdoor-nav-tall-scaled.jpg)
![hero-text-location](https://fulcrumsaas.com/wp-content/uploads/2023/05/hero-text-location.jpg)
![Skier,Skiing,Downhill,In,High,Mountains,Against,Sunshine](https://fulcrumsaas.com/wp-content/uploads/2023/06/hero-SF.jpg)
![Skier,Skiing,Downhill,In,High,Mountains,Against,Sunshine](https://fulcrumsaas.com/wp-content/uploads/2023/06/hero-ATL.jpg)
DYNAMIC HERO BANNERS
Personalize in a natural way by dynamically changing the text or image on the home page. Example: Location
PRODUCT RECOMMENDATIONS
Highlight relevant products, based on general trends or individual user interests. Example: Affinity
![products trend](https://fulcrumsaas.com/wp-content/uploads/2023/05/products-trend.png)
![Kids',Hot,Pink,Hooded,Warm,Sport,Puffer,Jacket,Isolated,Over](https://fulcrumsaas.com/wp-content/uploads/2023/06/pink-coat2.jpg)
Stone Creek
Trekker Puffer
$280.00
★ ★ ★ ★ ☆
![tent-1](https://fulcrumsaas.com/wp-content/uploads/2023/06/tent-1.jpg)
Yondr
Flex 4-Person Tent
$165.00
★ ★ ★ ★ ☆
![Hiking,Boot,On,The,White,Background](https://fulcrumsaas.com/wp-content/uploads/2023/06/hiking-boot-2.jpg)
Sundance
Waterproof Boot
$211.00
★ ★ ★ ★ ★
![Children's,Winter,Jacket,Isolated,On,White,Background,,Clothes,For,Kids](https://fulcrumsaas.com/wp-content/uploads/2023/06/blue-coat2.jpg)
Reign
Paint Spray Parka
$425.00
★ ★ ★ ★ ★
![picked header](https://fulcrumsaas.com/wp-content/uploads/2023/06/picked-header.png)
![Safety,Helmet,For,Skiing,And,Cycling](https://fulcrumsaas.com/wp-content/uploads/2023/06/helmet.jpg)
Kaplan
Ski Helmet
$125.00
★ ★ ★ ★ ★
![Ski,Goggles,Isolated,On,The,White,Background](https://fulcrumsaas.com/wp-content/uploads/2023/06/goggles-red-2.jpg)
SkyLite
High Sun Goggles
$176.00
★ ★ ★ ★ ☆
![Ski,Boots,Isolated,On,White.,Yellow,Teal,Blue,Modern,Alpine](https://fulcrumsaas.com/wp-content/uploads/2023/06/ski-boot-2.jpg)
Yondr
Flex Powder Boot
$665.00
★ ★ ★ ★ ☆
![Ski,Goggles,Isolated,On,The,White,Background](https://fulcrumsaas.com/wp-content/uploads/2023/06/goggles-blue.jpg)
Clarke
Bluebird Goggles
$220.00
★ ★ ★ ★ ★
![picked header](https://fulcrumsaas.com/wp-content/uploads/2023/06/picked-header.png)
![Blue,And,Orange,Kids,Boots.,Isolated,On,White,Background.](https://fulcrumsaas.com/wp-content/uploads/2023/06/kid-boot-2.jpg)
Ryder
Youth Snow Boot
$55.00
★ ★ ★ ★ ★
![Childrens,Women,Winter,Jacket,Isolated,On,White,Background.](https://fulcrumsaas.com/wp-content/uploads/2023/06/kid-coat.jpg)
Realm
Winter Parka
$76.00
★ ★ ★ ☆ ☆
![Children's,Winter,Pants,Isolated,On,White,Background,,Clothes,For,Kids](https://fulcrumsaas.com/wp-content/uploads/2023/06/snow-pants.jpg)
Realm
Bib Ski Pant
$47.00
★ ★ ★ ★ ★
![Knit,Beanie,Cap,With,Pompom,Isolated,On,White.,Winter,Clothes](https://fulcrumsaas.com/wp-content/uploads/2023/06/hat.jpg)
Wanderr
Wool Snow Beanie
$40.00
★ ★ ★ ★ ★
The examples above highlight some common use cases for personalizing based on Channel, Location, Affinity, Funnel Stage, and more.