Fulcrum Blog

Manage user journeys in the moment Organizations that are the best in managing their clients’ user journeys do so because they use real-time data collection processes and connect with their marketing channels to provide a relevant and timely user experience. This...

Billions of internet users generate thousands of gigabytes of information every second. In today’s world, data has become increasingly important for general business intelligence, as well as marketing strategy. Never before have we had access to such vast amounts of...