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Catch up on some reading

At Fulcrum we like to help our customers and potential clients stay up industry trends, current news and debates around user privacy as well as updates to our platform and its features. Check back soon, we always have something to say!

Fulcrum Press Release

FOR IMMEDIATE RELEASE Fulcrum Launches its Customer Data Personalization Platform to Boost Sales and Increase Marketing Conversion Rates Fulcrum combines first-party data collection with no-code, AI-driven automated personalization workflows DENVER, April 13, 2022,...

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The Fulcrum 45-day FREE Pilot Program

It’s déjà vu all over again… Shouldn't your web browsing experience be different each visit depending on your viewing history, past purchases, location and customer type? Sites that provide every visitor with the exact same experience every time create poor customer...

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Customer Churn

Churn is a problem for many companies. IT COSTS ON AVERAGE 15x MORE TO ACQUIRE A NEW CUSTOMER VERSUS RETAINING A CURRENT ONE. With Fulcrum, you can easily identify customers who are at risk of becoming inactive. For example, users who have a history of frequent site...

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Facebook and Third-Party Cookies

The Elephant in the Room On February 2nd, Meta (formerly known as Facebook) had its fourth quarter earnings call. Meta beat its revenue estimate and just missed its earnings per share by 7%, yet the stock took a 25% hit, wiping out about $232B of market value. What’s...

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Customer Retention

Sometimes we need to be reminded that the things WE ALREADY HAVE ARE MORE VALUABLE than the things we want. This is absolutely true when applied to customer retention versus customer acquisition in the digital marketing world. If you ask any marketer about their...

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Better Data Means Better Decisions

Fulcrum delivers real-time personalized experiences across all touch-points, increasing customer engagement and sales. Marketing teams know it’s essential to capture first-party data, but they typically don't have a viable system to do so. Some assume that current...

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New vs. Returning Users

Remember your customers and they will remember you. It sounds simple, but the fact is most companies treat ALL their customers exactly the same. They don’t make the interaction personal and can’t distinguish a first-time user on their site from a true “regular.” In...

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Customer Personalization

Data is King — Don’t be Left Behind With the explosion of “accept cookie” banners, privacy has never been so noticeable to consumers as it is today. As a leader in Customer Data Personalization, Fulcrum gathers first-party customer data to help companies make better...

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User Journeys

Manage user journeys in the moment Organizations that are the best in managing their clients’ user journeys do so because they use real-time data collection processes and connect with their marketing channels to provide a relevant and timely user experience. This...

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How to Improve Your First-Party Data Strategy

Billions of internet users generate thousands of gigabytes of information every second. In today’s world, data has become increasingly important for general business intelligence, as well as marketing strategy. Never before have we had access to such vast amounts of...

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Stay in the loop

Hear about Fulcrum’s latest platform updates and releases as well as keep up on industry trends and market new.