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Data -/ˈdadə,ˈdādə noun

Facts and statistics collected together for reference or analysis.

Use Cases

Data has been called the “new oil” and with good reason. The next phase of the Tech Frontier is primarily dedicated to information.


  • In 2020, 59 petabytes of data were created and consumed on a daily basis.
  • In the last two years alone, an astonishing 90% of the world’s data has been created.
  • 1.134 trillion MB of data are created every day.


Good news, bad news, right? The takeaway here is how you interpret all this information. More data does not make for better decision making. But better data = better decisions.

Fulcrum is designed to collect the data that matters and give you the ability to actually do something with it. Our platform enables marketing teams to capture and unify first-party customer data in real-time, to create personalized experiences that engage customers and increase conversion rates.

How are you using data to improve your customer experience and increase revenue?

Check out this recent article from Deloitte to see how Fulcrum can help you unlock opportunities across the Acquisition, Conversion and Retention Channels of your Customer Journey.