by Fulcrum SaaS | Apr 7, 2022 | Churn, Customer Data Platforms, Customer Retention, Personalization
It’s déjà vu all over again… Shouldn’t your web browsing experience be different each visit depending on your viewing history, past purchases, location and customer type? Sites that provide every visitor with the exact same experience every time create poor...
by Fulcrum SaaS | Feb 2, 2022 | Customer Data Platforms, Customer Retention
Sometimes we need to be reminded that the things WE ALREADY HAVE ARE MORE VALUABLE than the things we want. This is absolutely true when applied to customer retention versus customer acquisition in the digital marketing world. If you ask any marketer about their...
by Fulcrum SaaS | Jan 5, 2022 | Churn, Customer Retention, Personalization
Remember your customers and they will remember you. It sounds simple, but the fact is most companies treat ALL their customers exactly the same. They don’t make the interaction personal and can’t distinguish a first-time user on their site from a true “regular.” In...
by Fulcrum SaaS | Dec 15, 2021 | Churn, Customer Data Platforms, Customer Retention, Personalization, Third-Party Cookies
Data is King — Don’t be Left Behind With the explosion of “accept cookie” banners, privacy has never been so noticeable to consumers as it is today. As a leader in Customer Data Personalization, Fulcrum gathers first-party customer data to help companies make better...
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