Customer Retention

Sometimes we need to be reminded that the things WE ALREADY HAVE ARE MORE VALUABLE than the things we want. This is absolutely true when applied to customer retention versus customer acquisition in the digital marketing world. If you ask any marketer about their...

New vs. Returning Users

Remember your customers and they will remember you. It sounds simple, but the fact is most companies treat ALL their customers exactly the same. They don’t make the interaction personal and can’t distinguish a first-time user on their site from a true “regular.” In...