Customer Churn

Churn is a problem for many companies. IT COSTS ON AVERAGE 15x MORE TO ACQUIRE A NEW CUSTOMER VERSUS RETAINING A CURRENT ONE. With Fulcrum, you can easily identify customers who are at risk of becoming inactive. For example, users who have a history of frequent site...

Customer Retention

Sometimes we need to be reminded that the things WE ALREADY HAVE ARE MORE VALUABLE than the things we want. This is absolutely true when applied to customer retention versus customer acquisition in the digital marketing world. If you ask any marketer about their...