Fulcrum Blog
Customer Churn
Churn is a problem for many companies. IT COSTS ON AVERAGE 15x MORE TO ACQUIRE A NEW CUSTOMER VERSUS RETAINING A CURRENT ONE. With Fulcrum, you can easily identify customers who are at risk of becoming inactive. For example, users who have a history of frequent site...
Facebook and Third-Party Cookies
The Elephant in the Room On February 2nd, Meta (formerly known as Facebook) had its fourth quarter earnings call. Meta beat its revenue estimate and just missed its earnings per share by 7%, yet the stock took a 25% hit, wiping out about $232B of market value. What’s...
Customer Retention
Sometimes we need to be reminded that the things WE ALREADY HAVE ARE MORE VALUABLE than the things we want. This is absolutely true when applied to customer retention versus customer acquisition in the digital marketing world. If you ask any marketer about their...
Better Data Means Better Decisions
Fulcrum delivers real-time personalized experiences across all touch-points, increasing customer engagement and sales. Marketing teams know it’s essential to capture first-party data, but they typically don't have a viable system to do so. Some assume that current...
New vs. Returning Users
Remember your customers and they will remember you. It sounds simple, but the fact is most companies treat ALL their customers exactly the same. They don’t make the interaction personal and can’t distinguish a first-time user on their site from a true “regular.” In...
Customer Personalization
Data is King — Don’t be Left Behind With the explosion of “accept cookie” banners, privacy has never been so noticeable to consumers as it is today. As a leader in Customer Data Personalization, Fulcrum gathers first-party customer data to help companies make better...
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Hear about Fulcrum’s latest platform updates and releases as well as keep up on industry trends and market new.
