by Fulcrum SaaS | Apr 7, 2022 | Churn, Customer Data Platforms, Customer Retention, Personalization
It’s déjà vu all over again… Shouldn’t your web browsing experience be different each visit depending on your viewing history, past purchases, location and customer type? Sites that provide every visitor with the exact same experience every time create poor...
by Fulcrum SaaS | Jan 5, 2022 | Churn, Customer Retention, Personalization
Remember your customers and they will remember you. It sounds simple, but the fact is most companies treat ALL their customers exactly the same. They don’t make the interaction personal and can’t distinguish a first-time user on their site from a true “regular.” In...
by Fulcrum SaaS | Dec 15, 2021 | Churn, Customer Data Platforms, Customer Retention, Personalization, Third-Party Cookies
Data is King — Don’t be Left Behind With the explosion of “accept cookie” banners, privacy has never been so noticeable to consumers as it is today. As a leader in Customer Data Personalization, Fulcrum gathers first-party customer data to help companies make better...
by Fulcrum SaaS | Nov 17, 2021 | Customer Data Platforms, Personalization, Third-Party Cookies, User Journey
Manage user journeys in the moment Organizations that are the best in managing their clients’ user journeys do so because they use real-time data collection processes and connect with their marketing channels to provide a relevant and timely user experience. This...
by Fulcrum SaaS | Oct 27, 2021 | Customer Data Platforms, Personalization, Third-Party Cookies, User Journey
Billions of internet users generate thousands of gigabytes of information every second. In today’s world, data has become increasingly important for general business intelligence, as well as marketing strategy. Never before have we had access to such vast amounts of...
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